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Method-and-apparatus-for-reformatting-of-content-for-display-on-interactive-television

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Method and apparatus for reformatting of content for display on interactive television

Details

Inventors: Su, Dongmin;
Assignee: OpenTV, Inc. (San Francisco, CA)
Primary Examiner: Bashore; William
Assistant Examiner: Ries; L.
Attorney, Agent or Firm: Meyertons Hood Kivlin Kowert & Goetzel, P.C. Rankin; Rory D.

A method and apparatus for presenting a variety of content from a multitude of sources broadcast from a head end server to a client device. The broadcast content comprises HTML input from broadcast, cache, the internet or other sources is processed by a lay out engine for image positioning to avoid overlapping and shaped for appearance on a client device. The image is transferred to a client device in a client compatible code for presentation to a user on a client device.

DETAILED DESCRIPTION The present invention addresses the needs of the interactive television environment discussed above.
The present invention provides a method and apparatus comprising software and hardware for accepting a plurality of source content formats and reconfiguring the content for display on a client device.
The content is preprocessed at the server so that reformatting and conversion at the client is not necessary.
The preprocessed content also requires less bandwidth in a broadcast environment.
HTML code is transcoded into a concise compact code for display at the client device.
MPEG imagery is reformatted for display on the client device.
The viewer or client can be a viewer at a (STB), a cellular telephone user, a digital assistant, a pocket PC or any other electronic reception device.

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