Method and apparatus for surveying music listener opinion about songs

DETAILED DESCRIPTION It is an object of the present invention to provide an inexpensive method of surveying and reporting listener opinion of a list of songs.
It is another object to provide an accurate method of determining listener opinion of a list of songs.
These and other objects are accomplished by the present invention, which comprises a low-cost method and apparatus for surveying and reporting music listener opinion of a list of songs such as the songs comprising a radio station music library.
Using the method and apparatus of the present invention, a focus group of music listeners listen to song "hooks" in the comfort of their own home or under the same conditions they normally listen to music on the radio.
The method of the present invention comprises an initial step of selecting a group of music listeners from which individual listener opinions are recorded.
The select group usually comprises individual listeners selected from the geographic market served by the radio station.
After an individual is selected, a home music preference test kit is fielded to the select listener for use in the listener's home.
Using the home music preference test kit, a series of song hooks are identified and played to the listener in the comfort of the listener's home.
The listener then records his opinion of each song and returns the completed test kit to the radio station or research group conducting the survey.
In exchange for the listener's participation in the survey, the listener is rewarded a low-cost honorarium of approximately $5.
00.
The home music preference test kit of the present invention comprises instructions for completing and returning the test kit.
The kit also includes a music medium, such as a cassette or compact disc, having a preselected number of song hooks representing a preselected number of songs such as the songs comprising the music library of a radio station.
The music medium is preferably between 90 and 120 minutes in duration and may contain between 500 and 1000 song hooks