 System and method for financial instrument modeling and valuation |
| What is claimed is: 1. A method for automatically generating software code in a target language for ... |
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| Online sales risk management system |
| A currency exchange provider, or other institution that provides the service of exchanging ... |
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| Intelligent television receiver and method of processing data therein |
| Therefore, it is a first object of the present invention to provide an intelligent television ... |
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| Split personal computer system |
| OF THE INVENTION The terms "internet" and/or "communication link", as used herein, refer to any ... |
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| Split personal computer system |
| OF THE INVENTION The terms "internet" and/or "communication link", as used herein, refer to any ... |
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Ad controller for use in implementing user-transparent network-distributed advertising and for interstitially displaying an advertisement so distributed
| Details |
Inventors: Landsman, Rick W.; Lee, Wei-Yeh;
Assignee: Unicast Communications Corporation (New York, NY)
Primary Examiner: Maung; Zarni
Assistant Examiner: Lin; Wen-Tai
Attorney, Agent or Firm: Michaelson & Wallace, Michaelson; Peter L.
A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from a distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. The other component is a reference, in terms of a web address, of the advertising management system. The ad management system selects the given advertisement that is to be downloaded, rather than having that selection or its content being embedded in the web content page. |
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DETAILED DESCRIPTION Advantageously, our present inventive technique satisfies this need by overcoming the deficiencies associated with conventional web-based interstitial advertising techniques.
Our present invention accomplishes this, in accordance with our broad inventive teachings, by: completely "decoupling" advertising content from a web content page (also hereinafter referred to as a "referring" page); "politely" downloading advertising files, through a browser executing at a client computer, into browser caches (e.
g.
, browser disk and RAM cache) at that computer and in a manner that is transparent to a user situated at the browser; and interstitially displaying advertisements through the browser in response to a user click-stream associated with normal user navigation across different web pages.
Specifically, our technique relies on embedding an HTML tag (which, where necessary, to distinguish this tag from other HTML tags, will also be referred to hereinafter as an "advertising tag") into a referring page.
This tag contains two components.
One component effectively downloads, from a distribution HTTP (web) server and to an extent necessary, and then persistently instantiates an agent, implemented as a "light-weight" Java applet, at the client browser.
This agent then "politely" and transparently downloads advertising files (media and, where necessary, player files), originating from an ad management system residing on a third-party advertising HTTP (web) server, for a given advertisement into browser disk cache (also in the case of media files into the browser RAM cache) and subsequently plays those media files through the browser on an interstitial basis and in response to a user click-stream.
The other component is a reference, in terms of a web address, of the advertising management system from which the advertising files are to be downloaded.
This latter reference totally "decouples" advertising content from a web page such that a web page, rather than embedding actual advertising content within the page itself--as conventionally occurs, merely includes an advertising tag that refers, via a URL, to a specific ad management system rather than to a particular advertisement or its content
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Finance 
