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Advertisement reconciliation system
| Details |
Inventors: Echeita, Richard J.; Yokers, James E.;
Assignee: Hughes Electronics Corporation (El Segundo, CA)
Primary Examiner: Flynn; Nathan J.
Assistant Examiner:
Attorney, Agent or Firm: Sales; Michael W., Crook; John A.
The apparatus and method of the present invention utilize the digital packetized transmission features of a direct broadcast satellite (DBS) system to provide an automated and efficient method of conducting advertisement reconciliation. The apparatus and method of the present invention inserts advertisement reconciliation data packets into the transmitted DBS data stream. Preferably, the inserted reconciliation data packets are transmitted synchronously with the advertisement data packets to which they are related. The reconciliation data may include data identifying the date on which the advertisement is aired, the time at which the advertisement is aired, the duration of the advertisement as aired, the contract number under which the advertisement was purchased, the particular order line number of the contract under which the advertisement was purchased, the "makegood" status (indicates whether the advertisement is a makegood an advertisement that was missed), the scheduled time and duration of the advertisement, and an identification code identifying a particular advertisement. |
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DETAILED DESCRIPTION The apparatus and method of the present invention utilize the digital packetized transmission features of a direct broadcast satellite (DBS) system to provide an automated and efficient method of conducting advertisement reconciliation.
The present invention performs advertisement reconciliation without requiring transmitters and receivers that are significantly different from those that are used in connection with the standard DBS programming signals.
According to the apparatus and method of the present invention, advertisement reconciliation data packets are inserted as one of the data packets of a DBS data stream.
Preferably, the inserted reconciliation data packets are transmitted synchronously with at least one of the advertisement data packets to which they are related.
Because the reconciliation data are packets inserted into an existing data stream, they can include far more information than just a code identifying a particular commercial.
For example, the reconciliation data may identify the date on which the advertisement is aired, the time at which the advertisement is aired, the duration of the advertisement as aired, the contract number under which the advertisement was purchased, the particular order line number of the contract under which the advertisement was purchased, the "makegood" status (which indicates whether the advertisement makes up for an advertisement that was missed), the scheduled time and duration of the advertisement, and any other information that is desired by either the broadcaster or the advertiser.
Some or all of these data may be assembled, processed and packaged for transmission, along with the associated commercial in real-time or near-real-time, such as just prior to or during transmission of the related commercial.
In general, a DBS system that can be utilized with the method and apparatus of the present invention is of the type that allows consumers to receive directly in their homes several television channels broadcast from at least one powerful geosynchronous satellite
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Finance 
