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Digital advertisement insertion system
| Details |
Inventors: Fasciano, Peter J.; Garmon, Paul D.; Peters, Eric C.;
Assignee: Avid Technology, Inc. (Tewksbury, MA)
Primary Examiner: Peng; John K.
Assistant Examiner: Miller; John W.
Attorney, Agent or Firm: Wolf, Greenfield & Sacks, P.C.
Digital audio/video insertion and broadcast system. The system takes audio/video source information and digitizes, compresses and stores the information. The storage is in a random access medium such as magnetic or optical disks. Playing apparatus decompresses the information and regenerates an analog signal. Patching apparatus inserts the regenerated analog signal into a broadcast or cable channel at preselectable times. Editing apparatus may be provided for editing a stored video file prior to playing. |
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DETAILED DESCRIPTION What is claimed is: 1.
Digital advertisement insertion system comprising: an analog source of motion video information; apparatus adapted for digitizing, compressing and storing the motion video information in a computer data file such that upon decompression broadcast quality motion video information is obtained; editing apparatus for editing the stored motion video information; playing apparatus that decompresses the edited stored motion video information to obtain broadcast quality motion video information and regenerates an analog signal, the playing apparatus including a synchronization generator to provide synchronization of the analog signal to a broadcast signal during insertion; and patching apparatus for inserting the regenerated analog signal into a broadcast channel at preselectable times.
2.
The system of claim 1 further comprising editing apparatus intereconnected with the digitizing, compressing and storing apparatus for editing the digitized information.
3.
A system of claim 1 wherein the playing apparatus comprises an array of players and the patching apparatus comprises a digitally controlled signal matrix switcher.
4.
The system of claim 3 wherein the patching apparatus controls a broadcast channel.
5.
The system of claim 1 wherein the compressing apparatus includes a JPEG chip, video board and bus apparatus to accommodate 60-field per second full-motion, full-resolution video.
6.
The system of claim 1 wherein the apparatus for digitizing, compressing and storing employs magnetic disks.
7.
The system of claim 1 wherein the apparatus for digitizing, compressing and storing comprises optical storage disks.
8.
The system of claim 1 further including a digital interconnection network interconnecting the digitizing, compressing and storing apparatus, the playing apparatus and the patching apparatus.
9.
The system of claim 1 further including means for editing a channel insertion log.
10.
The system of claim 1 wherein the playing apparatus verifies locally that its files were executed and logs which files were played
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Finance 
