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Electronic commerce personalized content delivery system and method of operation
| Details |
Inventors: Hurt, Brett A.; Henning, Keith;
Assignee: Coremetrics, Inc. (San Mateo, CA)
Primary Examiner: Duran; Arthur
Assistant Examiner:
Attorney, Agent or Firm: Toler Schaffer, LLP
A personalized content delivery system provides personalized content to e-commerce customers visiting client web pages. A content management server, a data aggregation server, a personalization/segmentation database and a content management interface server interconnect via a data network or the Internet/WWW. Client web pages reside upon client web servers and upon third party web servers and contain personalized content delivery code (PCDC), which is executed when a customer computer receives the web page. Upon execution of the PCDC, the customer computer sends a query across the Internet to the content management server, the query identifying the client and the customer computer identity and may include a secondary client identifier. In response to the query, the content management server identifies personalized content corresponding to the client and to the customer computer identity. The personalized content is an image, an executable file, video content, audio content, streamed media, a banner ad or other content. The personalized content address and additional information is then returned to the customer computer, which then retrieves the personalized content for presentation to the e-commerce customer. |
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DETAILED DESCRIPTION Thus, to overcome the shortcomings of the prior systems, among other shortcomings, a personalized content delivery system constructed according to the present invention provides personalized content to customers visiting client web pages.
The personalized content delivery system includes a content management server, a data aggregation server, a personalization/segmentation database and a content management interface server.
The system elements are interconnected via at least one data network and may be interconnected via the Internet/WWW.
Further the content management server couples to the Internet or another data network and is accessible by customer computers.
According to the terminology of the present invention, a client operates a client web server or obtains web site space on a third party server.
Typically, the client is engaged in some form of e-commerce, e.
g.
, sales, advertising, sampling, surveying, etc.
Client web pages reside upon the client web servers and/or upon third party web servers.
Customers access the client web pages using customer computers.
Customer computers may be desktop computers, laptop computers, Personal Data Assistants, web enable phones, Internet appliances, web enabled televisions or any other type of device which may access the client web pages.
The customer computers may use browser software to display the client web pages to the customer.
Contained within each of these client web pages is personalized content delivery code (PCDC), which is executed when the customer computer receives the web page.
Upon execution of the PCDC, the customer computer sends a query across the Internet to the content management server, the query identifying the client, the client's web page (e.
g.
, web page ID, advertising campaign ID, etc.
), and the customer computer.
In response to the query, the content management server retrieves the Internet address of personalized content corresponding to the client, the client's web page and the customer computer
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