Method and system for processing customized reward offers

DETAILED DESCRIPTION The present invention provides a method and system to define, manage and evaluate reward offers which are customized based on specific account criteria.
Accordingly, account holders may be induced to exhibit behavior desired by an account issuer.
A method is disclosed for providing and managing a customized reward offer to a holder of a financial account.
The method includes the step of accessing historical account data associated with the financial account.
The method further includes the step of determining a first performance target associated with the financial account.
The method also includes the steps of selecting a reward offer having an associated reward description and transmitting the first performance target and the reward description to the account holder.
The method continues with the steps of collecting transaction data associated with the financial account and evaluating the collected transaction data to determine a second performance target associated with the financial account.
The collected transaction data is then compared to said first performance target.
If the collected transaction data exceeds the first performance target, the financial account is updated to reflect the reward.
A system is also provided to implement the steps of the above described method.
It is an object of the present invention to provide a method and system for promoting the use of a financial account which enables a credit card issuer to tailor targets and rewards based on individual card holder account characteristics.
The above object and other objects features and advantages are readily apparent from the detailed description when taken in connection with the accompanying drawings.