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Details
Inventors: Deffner, John F.;
Assignee: Visual Marketing Incorporated (Chicago, IL)
Primary Examiner: Pitrelli; John F.
Assistant Examiner: Contreras; Wenceslao J.
Attorney, Agent or Firm: Hume, Clement, Brinks, Willian & Olds, Ltd.

An audio-visual display device which sequentially displays and discusses pictorial representations of merchandise and thereafter mirrors actual merchandise is comprised of a display enclosure, audio apparatus and timer apparatus. The display enclosure has a plurality of compartments each provided with separate illumination apparatus therein. At least one side of each compartment has a one-way mirror which enables a consumer to see pictorial representations of merchandise affixed to the inside of the one-way mirror when the illumination apparatus has been actuated and to see an image of the consumer in the one-way mirror when the illumination apparatus is not actuated. The audio apparatus provides an oral description of pictorial representations of merchandise and actual merchandise. The timer apparatus sequentially regulates the illumination apparatus in each compartment and activates the audio apparatus to enable the consumer to view merchandise in pictorial form, to hear audio descriptions of the merchandise in pictorial form and to observe how actual merchandise looks in a mirror.

DETAILED DESCRIPTION What is desired to be claimed and secured by Letters Patent of the United States is: 1.
A display device for audio and visual merchandise promotion comprising: a.
a display enclosure comprising: 1.
at least first and second compartments each having an illumination means therein; 2.
at least one wall forming a side of the first and second compartments, the wall composed of a transparent mirror having the characteristic of reflecting visible light radiation when the illumination means is not activated and transmitting visible light radiation when the illumination means is activated; 3.
at least one pictorial representation of merchandise on the inside of the wall; b.
an audio means including at least one audio tape; and c.
a timer means for regulating a cyclic sequential actuation of the illumination means in each of the first and second compartments and the actuation of the audio means said time means adapted to produce a cycle including a period of activation of said illumination means wherein said transparent mirror transmits visible light and said pictorial representation is observable through said transparent mirror and a period without activation of said illumination means wherein said transparent mirror reflects visible light and said pictorial representation is not observable through said transparent mirror.
2.
The display device of claim 1 wherein the illumination means and the audio means are activated simultaneously.
3.
The display device of claim 1 wherein the first and second compartments are illuminated sequentially in a predetermined time period.
4.
The display device of claim 1 further including a clothing rack adapted to support merchandise being displayed.
5.
The display device of claim 1 wherein the timer means includes a motor and a rotatable cam drivingly connected to the motor, the cam having at least first and second actuating surfaces, the first actuating surface contacting a first switch which actuates the illumination means in the first compartment and a first audio tape, the motor rotating the cam until the second actuating surface contacts the first switch which causes the first switch to contact a second switch which actuates the illumination means in the second compartment and a second audio tape, the cam rotating until the first and second actuating surfaces disengage from the first and second switch and the illumination means and audio means are de-energized



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