Hologram with integral printed indicia

DETAILED DESCRIPTION OF THE FIGURES FIG.
1 shows a card 10, e.
g.
, of a type similar to a common credit card, having four different kinds of viewable indicia thereon.
The card includes printed, readable, indicia, i.
e.
, in the form of readable letters 12 and numbers 14, a diffraction grating pattern 16 depicted as a pattern of dashes and dots and having a two dimensional or 2D effect, 3D holographic indicia represented by virtual solids 18 and 20 drawn in dashed lines, and a multicolored design 22 having variously colored segments 24.
The printing 12 and 14 is at least partially non-holographic, may be monochromatic or variegated and is formed by a printing press as shall be explained below.
The multicolored design 22 is also at least partially non-holographic and is printed by a printing press in different color inks as shall be described below.
The virtual 3D images 18 and 20 are created by embossed reflection holograms.
Similarly, the diffraction or rainbow grating pattern 16 is a reflection hologram impressed as a microtexture in an embossable surface.
The diffraction grating pattern 16 can be continuous or discontinuous, uniform and repetitive, or it can be a reoriented composite such as that described in U.
S.
Pat.
No.
5,158,845 entitled MULTICOLORED MATERIAL USING RAINBOW GRATING by the inventor herein and assigned to the assignee herein.
It should be observed that the diffraction grating pattern 16 has directionality and conveys a visual impression of being oriented in parallel with the periphery of the card 10.
Similarly, the non-holographic indicia 12 and 14 have an observable orientation.
In the case of the words "JOHN DOE", for example, they are in parallel orientation with respect to the diffraction pattern 16.
In accordance with the present invention, any relative orientation is achievable.
It is intended that the "O", "N" and "O" of the letters 12 of "JOHN DOE" are outlines through which the diffraction grating 16 may be viewed.
Segments 24 of multicolored design 22 are printed in registration with each other, with a first segment of a first color abutting against a second segment of a second color