DETAILED DESCRIPTION What is claimed is: 1. A process for the preparation of a compound of the formula I ##STR61## in which m is zero or 1, p is 1 or 2, Z is substituted or unsubstituted phenyl or naphthyl if p=1, and substituted or unsubstituted phenylene or naphthylene if p=2, R is hydrogen, C. sub. 1-4 -alkyl, --CH. sub. 2 COOR" or --CH. sub. 2 CH. sub. 2 CN and R' is hydrogen, or, if p=1 and m=zero, can also be C. sub. 1-4 -alkyl, --CN or --COOR", but at least one of R and R' must by hydrogen, Y is --CN, --COOR", --CON(R"). sub. 2 or --COR" and the radicals R", independently of one another, are C. sub. 1 -C. sub. 12 -alkyl or phenyl, which comprises reacting a compound of the formula II ##STR62## in which Z, m and p are as defined for formula I and X is chlorine, bromine or iodine, with a compound of the formula III or if desired, where p=2, with a mixture of two different compounds of the formula III ##STR63## in which R, R' and Y are as defined for formula I, in the presence of a base and with the addition, as a catalyst, of palladium metal or of a palladium compound which under the reaction conditions forms a phosphorus-free labile palladium(O) compound. 2. A process according to claim 1, wherein a compound of the formula II, in which X is clorine, is used. 3. A process according to claim 1, wherein the palladium compound used in PdCl. sub. 2, PdBr. sub. 2, Pd(OOCCH. sub. 3). sub. 2, ##STR64## Pd(OOCCH. sub. 3). sub. 2 (2,2'-bipyridyl), PdCl. sub. 2 (NC-phenyl). sub. 2, bis-(dibenzylidene-acetone)-palladium(O) or bis-(cyclohexylisonitrile)-palladium(O). 4. A process according to claim 1, wherein the palladium compound used is PdCl. sub. 2, palladium acetate or bis-(dibenzylidene-acetone)-palladium(O). 5. A process according to claim 1, wherein the reaction is carried out at a temperature of between 0. degree. and 200. degree. C. and in the presence of an organic solvent which is inert towards the reactants. 6. A process according to claim 5, wherein the solvent used is anisole, a xylene, or toluene. 7. A process according to claim 1, wherein the base used is a compound of the formula VI ##STR65## in which Q
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