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Method-and-apparatus-for-enticing-a-passive-television-viewer-by-automatically-playing-promotional-presentations-of-selectable-options-in-response-to-the-viewer-s-inactivity

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Method and apparatus for enticing a passive television viewer by automatically playing promotional presentations of selectable options in response to the viewer's inactivity

Details

Inventors: Hayashi, Michael T.;
Assignee: Time Warner Cable (Stamford, CT)
Primary Examiner: Lee; Michael H.
Assistant Examiner:
Attorney, Agent or Firm: Crouch; Robert G., Sirr; F.A. Holland & Hart LLP

A method and apparatus for enticing a passive television viewer by automatically playing promotional presentations of selectable options in response to the viewer's inactivity. One embodiment of the invention presents the passive viewer with a set of selectable options. If the viewer does not select an option from the set of selectable options within a predetermined amount of time, the invention then displays a promotional presentation of a first option from the set of selectable options. A more specific embodiment of the invention displays the promotional presentation of the first option by (1) requesting promotional data concerning the first option from a service source through a communication network, and (2) receiving the promotional data from the service source through the communication network.

DETAILED DESCRIPTION The invention provides a method and apparatus for enticing a passive television viewer by automatically playing promotional presentations of selectable options in response to the viewer's inactivity.
One embodiment of the invention presents the passive viewer with a set of selectable options.
If the viewer does not select an option from the set of selectable options within a predetermined amount of time, the invention then displays a promotional presentation of a first option from the set of selectable options.
A more specific embodiment of the invention displays the promotional presentation of the first option by (1) requesting promotional data concerning the first option from a service source through a communication network, and (2) receiving the promotional data from the service source through the communication network.

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