 Transmodulator with dynamically selectable channels |
| The present invention relates to a low cost system and method for distributing a set of program ... |
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| Temporary simulated off state in a restart of a video display |
| FIG. 1 illustrates a flow chart for explaining modes of operation of a liquid crystal display (LCD)... |
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| Three dimensional television system |
| In FIG. 1, a conventional incoming color video signal (from a camera or recorder) appears on line 1... |
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| Signal processing device and method for switching signal processors thereof |
| According to a first aspect of the invention, we provide a signal processing device for converting ... |
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| Multicasting video |
| For many applications, streaming video transmission occurs from a server simultaneously to a large ... |
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| Video signal reproduction apparatus replacing drop-cut signal portions |
| An object of the present invention is to solve the above problems. Another object of the present ... |
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| Remodulation of a cable box output signal to a UHF channel |
| OF THE DRAWING Referring to FIG. 1, a cable converter box 100 includes an input terminal CABLE IN ... |
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| System for personalized settings |
| The present invention is directed to a method for adjusting the system parameters or settings of an ... |
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| Distributed termination system for two-way hybrid networks |
| FIG. 6 shows a prior art system with a lumped ITS 56 with the burst receivers 106 conventionally ... |
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System and method for dynamically optimizing a banner advertisement to counter competing advertisements
| Details |
Inventors: Kraft, Reiner; Mortinger, Alison Douty;
Assignee: International Business Machines Corporation (Armonk, NY)
Primary Examiner: Peikari; B. James
Assistant Examiner:
Attorney, Agent or Firm: Kassatly; Samuel A.
An adaptive advertising system can be used in the context of an Internet environment. Transparently to the user, the system continuously operates in the background to adapt banner advertisements based on the detection of competing ads. The system includes a page analyzer that translates the hosted ad's web page into a document that can be analyzed for the presence of competing ads. An ad comparison unit compares the output of the page analyzer with information stored in the competitor ad database to detect competing ads. A design and layout evaluator detects the presence of color, texture, and animation in the competing ads. The ad summary evaluator identifies competing ads and devises a counter strategy for banner ad display. An ad display generator creates the enhanced multimedia banner ad based on the strategy determined by the ad summary evaluator. An ad web server transmits the new ad to the banner display module for display in place of the initial banner ad. |
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DETAILED DESCRIPTION The adaptive advertising system and associated method of the present invention satisfy this need.
The adaptive ad system dynamically adapts the content of a banner ad to the advertising environment of the web pages on which it is displayed by automatically identifying and analyzing competing ads and restructuring the banner ad's content and design.
The adaptive ad system responds to other ads based on ad category, targeted audience, and competition for audience or sales.
Initially, the adaptive ad system will display either a standard content or no content at all.
Displaying an ad with no content allows the advertiser to operate in "stealth mode," i.
e.
, to gain information about competing ads without the competitor's knowledge.
The banner ad system focuses its analysis on key competitors.
In the absence of competitors, the system integrates the information gleaned from all the ads on the page (or document) to devise a counter display strategy.
The system creates new ad content based on the analysis of the embedded web page, and incorporates changes in the original layout, color, design, content and animation.
This new ad design maximizes the visibility of the banner ad relative to competing advertisements.
The strategy for creating new ads to counter the competing advertisement is based on pre-defined rules.
To provide flexibility in customizing the appearance and content of the ad, each hosted ad includes its own associated set of strategy rules.
Treating each hosted ad individually also allows the advertiser to host more than one adaptive ad on a web page.
The foregoing and other features and advantages of the present invention are realized by an adaptive advertising system that can be used in the context of an Internet environment.
Transparently to the user, the system continuously operates in the background to adapt banner advertisements in response to the content and design of other ads appearing on the same web page.
The system is generally comprised of the following components: an ad web server, an ad identification manager, optionally a hosted ad database, a page analyzer, an ad comparison unit, optionally a competitor ad database, an OCR engine, an audio/video engine, a design and layout evaluator, an ad summary evaluator, optionally an ad rules database, an ad display generator, and optionally an alternate ad design database
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Television 
